Tuesday, November 22, 2022

The 1954 Chrysler La Comtesse ("The Countess") Show Car

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La Comtesse was pink and pale gray, to appeal to the feminine sensibility, while the Le Comte sported bronze and black, very macho indeed. A Chrysler press release of the day described the lady's version thusly:


Press Release: 'LA COMTESSE, Chrysler's exotic new plastic top car, presents a gorgeous two-tone exterior of dusty rose with a pigeon gray top. The interior is luxuriously finished in cream and dusty rose leather, with seat back inserts of platinum brocatelle fabric. Interior appointments are set off by specially-designed chrome hardware."


One of Chrysler's show cars this year was the La Comtesse. The car was based on the standard Custom Imperial Newport fitted with a plexiglass and vinyl roof, and finished in pink and white both inside and out. Both the continental spare tire kit and the Chrysler production chromed wire wheels were available through Chrysler dealers this year, and could be added to any Chrysler model.



A long, low note is provided by heavy chrome molding running along the lower body of the car, from the front wheel openings to the rear bumper. A continental tire mount and chrome wire wheels add to the car's smart appearance. 


La Comtesse is built on a New Yorker Deluxe Newport chassis and is powered by a 235-horsepower Chrysler FirePower V-8 engine and features fully-automatic PowerFlite transmission, power steering, and power brakes, plus Chrysler's high-roll front suspension for easier handing and improved roadability."

Rumor has it that there were five La Comtesse show cars made in the Los Angeles plant, with one of them showing up in the mid-1990's in a Monterey, California used car lot.

I urge you to check out this phenomenal slide show of La Comtesse, taken outdoors at a car show, along with the actual car's restoration history..

Continue to The 1954 Chrysler Le Comte ("The Count") Show Car...


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