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The 1955 La Femme sales brochure described the interior trim as leather, but all La Femme owners agree that the seats and doors of all '55 La Femmes were trimmed with pale pink vinyl, which was not the Heather Rose color mentioned in the brochure, which also neglected to mention the rain hat, umbrella sleeve, and purse accessories. It further showed an all-pink dashboard, which in production was black on top, pink on the bottom.
The mood-setting prose continued: "Never a car more distinctively feminine than La Femme — first fine car created exclusively for women! In this superbly designed car, Dodge brings together luxurious, delicately-toned interiors and ultra-fashionable appointments — every sophisticated touch your heart could desire! Here is, truly, the ultimate in fine motoring. And just to make sure no one misunderstood, the key line on the front of the brochure read, "By Appointment to Her Majesty, the American Woman."
The rhetoric from the 1955 brochure included lines such as: "La Femme by Dodge — in mood and manner a distinctive car for the discriminating, modern woman." And, "Now for the first time anywhere, a car glamorously, Personally Yours."
Likewise, the white taillight area turned to pink as production got underway. All in all, a typical sales brochure — long on theory, short on accuracy.
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