The 1956 Dodge La Femme Dealer Brochure

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1956 Dodge LaFemme Dealer Brochure, Front

Dodge prepared a special brochure for the 1956 La Femme which was hyped as "America's most glamourous car — Designed with the ladies in mind!" In a typically condescending Fifties tone the text read: "Here is a car distinctive — feminine — distinctively yours. Everywhere you look — you'll discover those tasteful refinements that you might select if you had been the designer... yes, everything in a mode of sophistication and loveliness — and all yours." And that advertising theme carried down to even the smallest detail:

Inside

"With the magic of push-button driving the effortless, the lady-like way — the only way to enjoy driving in this modern age."

Back Cover

Continue to 1956 Dodge La Femme Exterior and Interior Features...