Thursday, November 24, 2022

The 1955 and 1956 Dodge La Femme: "By Appointment to Her Majesty — The American Woman"


There really was an American car that left the factory with a purse as standard equipment — the 1955 Dodge La Femme. Many people of car-buying age in the mid-Fifties never heard of it, so perhaps it's not surprising that more than a generation had gone by with hardly any mention of it...
Until my massive La Femme article in the February 1988 issue of Collectible Automobile. This site is that article, multiplied in size, many, MANY times over.
Yet the La Femme was significant because it mirrored the patronizing mid-Fifties phenomenon of offering women's versions of just about anything, in this case a production car designed specifically for "Her Royal Highness — The American Woman."
This site is the largest repository of La Femme information on the Internet, written and curated by Tony Lindsey... DodgeLaFemme @ gmail.com 

How It All Began


The La Femme's Show-Car Beginnings

The 1954 Chrysler La Comtesse ("The Countess") Show Car

The 1954 Chrysler Le Comte ("The Count") Show Car

Wednesday, November 23, 2022

The La Femme's Show-Car Beginnings

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Click any image to see a larger version...

The gestation period of the Dodge La Femme can be traced back to the early Fifties. By then, pent-up demand for new cars had been filled, turning the postwar seller's market into a highly competitive buyer's market. An exciting era was thus born, as auto companies unleashed a flood of new cars, loaded with new ideas to attract the attention of car buyers. 

In the process, designers were given more power and freedom to experiment than ever before. The stylists were fascinated with flashy lines, chrome, tailfins, swivel seats, and wraparound windshields — and apparently so was the American public. 

Exotic show cars appeared with great regularity from the major companies, almost always sporting new (and often highly impractical) styling and all sorts of doodads. But the car-buying public had an insatiable appetite for those "dream cars," which served as shiny bait to lure people into purchasing the more mundane (and practical) production-line cars.

Pontiac Parisienne Show Car, Exterior 1

Pontiac Parisienne Show Car, Exterior 2

Pontiac Parisienne Show Car, Interior

In most cases, of course, the public never got to buy such snazzy features as turbine engines, power-assisted hoods, and rain-sensing convertible tops. However, there were a few examples of show cars that became production cars, such as the Cadillac Eldorado Brougham and Chevy's Corvette

Those cars are well known and coveted by collectors today, but they were among the very few show cars that made good, selling in small numbers and, more importantly, increasing their makers' prestige. More common is the tale of the show car that hit the marketplace and sank without a trace. 

1958 Impala Martinique, interior.

This 1958 Chevrolet Impala convertible show car was nicknamed the Martinique. It was designed by Jeanette Linder (shown) for a 1958 GM Fashion Show that was held in the main exhibit hall at the GM Building. This show car was one of ten cars 'feminized' for this special fashion show. Note the lighted vanity mirror and the cosmetic case, which has been tucked into the dashboard.

1958 Impala Martinique, Rear View

Actually, show cars designed with feminine appeal were fairly common back in the Fifties. General Motors fielded quite a few of them, such as Pontiac's pink-interior Parisienne, Chevy's Impala Martinique (which was only one of GM's ten "feminized" show cars of 1958), and Cadillac's Eldorado Seville Baroness, among others.

The 1958 Cadillac Eldorado Seville “Baroness”: The late Suzanne E. Vanderbilt made her career as part of GM’s praised Creative Design Team. She was one of the original Damsels of Design – a group of eight skilled female designers that the famed Harley Earl hired during the early-1950s. 
She designed two special Cadillacs: the black-on-black Eldorado Seville coupe known as the “Baroness” (and available with a telephone and extra compartment space for driver and passengers), and the Cadillac Saxony convertible, offered in a unique grey-green metallic color. She also designed many other products, including the interiors for the Chevrolet Vega and Monza models.

But it was Chrysler Corporation that got the ball rolling in 1954 when it took the La Comtesse and Le Comte around the auto show circuit...

Tuesday, November 22, 2022

The 1954 Chrysler La Comtesse ("The Countess") Show Car

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La Comtesse was pink and pale gray, to appeal to the feminine sensibility, while the Le Comte sported bronze and black, very macho indeed. A Chrysler press release of the day described the lady's version thusly:


Press Release: 'LA COMTESSE, Chrysler's exotic new plastic top car, presents a gorgeous two-tone exterior of dusty rose with a pigeon gray top. The interior is luxuriously finished in cream and dusty rose leather, with seat back inserts of platinum brocatelle fabric. Interior appointments are set off by specially-designed chrome hardware."

Monday, November 21, 2022

The 1954 Chrysler Le Comte ("The Count") Show Car

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The Le Comte, which glittered in chrome trim and rear quarter window shape, was perceived to be more masculine with its macho black-and-bronze exterior. Both rode a Chrysler New Yorker Deluxe Newport chassis. 


Very little is known about Le Comte — it was said to be identical to La Comtesse in almost every way except for the color scheme. 

Millions of people saw the two cars at Chicago, New York, and various other auto shows throughout the U.S. Public response seems to have encouraged Chrysler Corporation — and Dodge division in particular — to come out with more show and production cars with a similar feminine theme.


Sunday, November 20, 2022

The 1955 Dodges

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The long, clean, sleek styling of the all-new 1955 Dodge was part of what Chrysler Corporation called "The Forward Look," a design theme that began to wrest styling leadership from industry leader General Motors.

In fact, Dodge was so vastly altered for 1955 that it didn't seem at all related to its shorter and taller predecessors, which suddenly seemed antique. Dodge touted its styling as "Flair Fashioned." The front of the car was marked by two large horizontal bars that wrapped around from the front fenders into a divided grille cavity. A dummy scoop appeared at the front of the hood and flared outward, back to the rear fenders as an upper body molding with a "dip" in the rear quarters. 


Cheaper Dodge models were two-toned at the beltline, and looked chunkier. Upper-priced models carried slim, chrome-plated tailfins, the embryonic expression of an idea of stylist Virgil Exner that would grow in 1956 and explode for 1957. The dashboard was asymmetrical and very stylish, with instruments and controls grouped on the left. 

Plymouth ad, showing the 1955 Chrysler Corporation "Flite Control" shift lever. The knob on the end changed between Plymouth, Dodge, Chrysler, etc.

Cars equipped with PowerFlite were shifted via a novel, one-year-only "Flite Control" lever that stuck out of the dash to the right of the steering column. Like most everyone else in the industry, Dodge featured tubeless tires and a larger windshield, the latter a "New Horizon sweep-around" unit.

All Dodges rode a longer, 120-inch wheelbase for 1955. The model lineup was simplified: Coronet straight-sixes and V-8s, Royal and Custom Royal V-8's.

1955 La Femme with Custom Royal Lancer-standard Super Red Ram engine.

Two-door hardtops were subtitled "Lancer" along with the Custom Royal convertible, which topped the line at $2748. Dodge upped V-8 displacement to 270 cubic inches. The base 175-bhp Royal and Coronet V-8 employed poly-head construction, while the Custom Royal unit retained hemi heads and offered 193 horses in "Super-Powered" form.

Most of the 1955 Dodge lineup was introduced to the public on November 17, 1954. The top-of-the-line two-door hardtop and convertible Custom Royal Lancer were unveiled exactly one month later but the special trim models had to wait several months more.

Dodge advertisements, owner's manuals, and press releases that year made extensive use of female models, portraying them in Paris-designed finery, fur coats, and stoles. Gloved hands were also frequently seen pushing buttons, twisting knobs, shifting dash levers, and inserting keys. 

This was obviously to demonstrate the ease with which the "weaker sex" could operate heavy machinery. Men were depicted in the owner's manual as shadowy figures, usually wielding gas nozzles or garden hoses. Was Dodge, so obviously targeting its sales approach to women, hinting indirectly that the La Femme was coming? The advertising line, "Expect the unexpected in Dodge for '55," suggested as much.

Note: There is no un-seeing this:

Now, don't the higher-priced 1955 Dodge Custom Royals look like they are wearing eye-liner, more than any other car ever made?

Tech Specs

All 1955 Dodge hardtops and convertibles were called Lancers, and all 1955 Custom Royals supposedly had the Super Red Ram Hemi-head 270.1 cubic-inch V-8 (I have personally seen Custom Royal Lancers with the lesser-model polyspherical heads installed at the factory). 

This engine started with 183 horsepower at 4400 RPM, and if you ordered the extra-cost "Super-powered Red Ram" package, you'd get 193 horsepower along with your 4-barrel carburetor and dual exhausts. 

There was a third, optional engine. The D-500.  Learn all about it here.

The 1955 Dodges still had the 6-volt electrical system, which was upgraded to 12 volts in 1956.

Custom Royal Lancer 2-door hardtops - 1955 / 1956

Model - D-55-3 / D-63-3 Weight - 3,485 / 3,520 Tire size - 7.10 x 15 / 7.60 x 15
Dimensions

Wheelbase - 120.0" / 120.0"
Tread
Front - 58.9" / 58.9"
Rear - 59.1" / 59.2"
Overall Length - 212.1" / 212.0"
Overall Width - 74.5" / 74.6"
Front seat:
Hip room - 62.5"
Leg room - 44.5"
Height - 13.4"
Rear seat:
Hip room - 62.8"
Leg room - 45.0"
(The above numbers are HIGHLY suspect: They would place the car in the same class as a 1955 Cadillac Fleetwood!)
Steering Manual ratio - 27.1 to 1 Power Steering ratio - 20.1 to 1 Turning circle - 39'7"

Saturday, November 19, 2022

The Dodge La Femme is Announced for Spring 1955

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Dodge nonetheless moved cautiously with the La Femme concept by choosing to test public reaction to the idea at the International Salon in the Chrysler Building in New York City. Held from January 17-29, 1955, the Salon provided the setting for Chrysler's exhibit, "The Forward Look," which debuted the 1955 Chrysler 300. Also featured was "Dimensions in Color," a display of colors and fabrics as used in Chrysler's automobiles. 

As Old Timers News reported,
Another attraction at the exhibit was the premier showing of Dodge's 'La Femme' — a Custom Royal Lancer hardtop, appointed in the most feminine of pinks — which drew throngs of women visitors to the International Salon. The company's interior styling experts have gone all out in efforts to woo today's women.

They have designed a car interior specifically intended to 'please and flatter the modern woman' — who no longer is relegated to kitchen and household tasks from dawn to dusk. It's a woman's world inside the Heather Rose & Sapphire White 'La Femme.'

The La Femme finally arrived in the spring of 1955 as a $145.30 trim and accessory option for the $2543 Custom Royal Lancer two-door hardtop.


Dodge dealers had been officially notified earlier, on February 7, via the following letter:

"TO ALL DODGE DIRECT

DEALERS AND DEALERS:

"The enclosed folder will introduce you to the La Femme, by Dodge, the first car ever exclusively designed for the woman motorist.

At the Chicago Auto Show, the La Femme received exceptionally enthusiastic response and it is enjoying similar response at special shows and exhibits in other parts of the country.

Exterior color scheme of the car is Heather Rose over Sapphire White, and there is a gold La Femme name plate on each front fender, replacing the Royal Lancer name plate. The interior consists of specially designed Heather Rose Cordagrain bolster and trim. The materials used, of course, possess the usual qualities of durability, beauty, economy, and ease of cleaning.

Image credit: unknown
1955 La Femme rain hat, rain coat, and umbrella.

The crowning touches which personalize the La Femme are its special feminine accessories. Iwo compartments located on the backs of the front seats are upholstered in Heather Rose Cordagrain. The compartment on the driver's side contains a stylish rain cape, fisherman's style rain hat and umbrella which carry out the rosebud Jacquard motif. The other compartment holds a stunning shoulder bag in soft rose leather. It is fitted with makeup compact with powder, cigarette lighter, lipstick holder and cigarette case.

Available only in the Custom Royal Lancer model, the La Femme can now be ordered for March delivery. Naturally, a model of this type will initially be built in limited quantities and will be handled on first come, first served basis. To order, specify Trim Code #443 and color code #571-1.

I hope you will endeavor to see the La Femme at your earliest Opportunity. I believe you will agree that this unusual car has great appeal to women, and that it gives Dodge dealers a 'drawing card' enjoyed by no other dealer group."

Very truly yours,

L.F. Desmond

General Sales Manager

Dodge Division

Friday, November 18, 2022

The 1955 Dodge La Femme Dealer Brochure

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The 1955 La Femme sales brochure described the interior trim as leather, but all La Femme owners agree that the seats and doors of all '55 La Femmes were trimmed with pale pink vinyl, which was not the Heather Rose color mentioned in the brochure, which also neglected to mention the rain hat, umbrella sleeve, and purse accessories. It further showed an all-pink dashboard, which in production was black on top, pink on the bottom. 

The rhetoric from the 1955 brochure included lines such as: "La Femme by Dodge — in mood and manner a distinctive car for the discriminating, modern woman." And, "Now for the first time anywhere, a car glamorously, Personally Yours." 


The mood-setting prose continued: "Never a car more distinctively feminine than La Femme — first fine car created exclusively for women! In this superbly designed car, Dodge brings together luxurious, delicately-toned interiors and ultra-fashionable appointments — every sophisticated touch your heart could desire! Here is, truly, the ultimate in fine motoring. And just to make sure no one misunderstood, the key line on the front of the brochure read, "By Appointment to Her Majesty, the American Woman."

Likewise, the white taillight area turned to pink as production got underway. All in all, a typical sales brochure — long on theory, short on accuracy.

Front

Inside
Back

Thursday, November 17, 2022

1955 Dodge La Femme Exterior and Interior Features

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Exterior Features

Many people have told me that they have seen a 1955 Dodge La Femme, but upon close questioning, they describe the car as being pink and black and white. There were plenty of 1955 Dodge two-door hardtops with that three-tone color scheme, but no 1955 La Femmes had black as a third external body color. 


1955 La Femmes came only as two-toned cars, with pink (Heather Rose, Dupont "DUCO" stock, order & code #2045, 246-58539 DULUX 93-58539) covering the roof, top of hood, and entire rear trunk and taillight area, and Sapphire White (DuPont "DUCO" 2094* 246-58667 "DULUX" 93-58667) covering the lower part of the hood & lower sides of the car. The wheels were painted either pink or black. 


Some interior and exterior features of La Femmes have been known to vary slightly, from car to car.

  All other 1955 Dodges with a white side color had a white taillight area.

If you see a pink & white 1955 Dodge 2-door hardtop, it can be identified as a La Femme by gold "La Femme" gold script insignia on each front fender. A smaller, identical insignia can be found on the glove compartment door. If it says "Royal Lancer" on the front fenders, it's not a La Femme.

Interior Features

Image credit: SMS Auto Fabrics
Close-up image. Left to right: The Jacquard (woven) upholstery fabric, the pink vinyl, and the headliner.  The pale-pink fabric background shimmers reflectively, so from some angles it is pale pink, and from others, it is silvery.
Woven sample for 1955 La Femme upholstery from SMS.

La Femmes for 1955 came with tapestry-style cloth upholstery, in a pattern of pink rosebuds woven into a pale silvery-pink background. The material was also used on the door panels surrounding the door handles.

The normal 1955 Dodge Custom Royal Lancers had a stamped-metal elliptical panel on the inside of the doors. La Femmes had the special "rosebud" cloth upholstery within the ellipse, protected by a clear plastic sheet. The arm rest within the ellipse was either black or pink, differing from car to car.

Image credit: Unknown

The rosebud pattern was repeated on the vinyl material used to make the umbrella, its zippered sleeve, the rain hat, and raincoat (*rain boots NEVER EXISTED, despite authoritative and erroneous articles out there), as well as portions of the interior.

1955 Dodge La Femme original, unrestored interior, 
still under the 1950's yellowed, clear plastic protector.. 

The cloth upholstery was the weak point of the interior, however, fading and deteriorating (crumbling from exposure to sunlight) at a rapid rate over the decades.

1955 Dodge La Femme dashboard and steering wheel. Note that this car's vinyl seat upholstery is the wrong shade of pink... It matches the car's exterior, rather than the purse.

Image credit: Tony Lindsey

1955 Dodge LaFemme headliner - a dark reddish-pink.

The headliner fabric was either pink or white, the carpeting a dark burgundy loop pile, and the steering wheel was black and white with a totally pink steering column. 

Untouched, original dashboard. Seat and kick-panel vinyl are faded.
Rear seat area, unrestored and original, except for the add-on seat belt anchor. Seat belts wouldn't become standard for another decade.

Even the rubber molding on the steering column was painted pink. The inner rubber surrounding the rear window was either black, or painted white with the same type of special flexible paint used on other Dodges that year.

Faded, pale pink upholstery. The change purse is dangling from the purse by a thin, gold-tone chain.


Image credit: Tony Lindsey
This is the back of the driver's seat, meant to hold the rain hat, rain coat, and umbrella.

La Femme's special appointments for "Her Majesty" were housed in two special fitted vinyl and heavy cardboard containers, built onto the front seatbacks. On the left, behind the driver, the container is pale pink vinyl on the outside, with the pink rosebud design printed on the inside vinyl. On the passenger side, the container is the same, except it has a large, keystone-shaped opening intended to contain the purse supplied with the car.

Image credit: Tony Lindsey
Passenger-side seatback panel, somewhat faded after decades in the sun. For comparison, the purse (same color) has been in the factory box since new, so it is un-faded.

If the purse is NOT inserted in its special opening, it leaves a gaping hole. To properly fit the purse within this opening, the following procedure is followed: The flap-style top door is opened, the purse is slid in from the top, and the top door is closed. The purse now entirely fills the opening, and a 2 1/2" round, plain, gold-colored medallion on the purse faces outward. Judging from the size and placement of the medallion, it was evidently intended to be engraved with the proud owner's name.

Each seatback container can be seen to consist of three compartments; one large one in the center, and a tall narrow one on each side. The umbrella and hat can fit into the narrow compartments when suitably folded, and the raincoat fits into the driver-side setback container's large, center compartment.

Wednesday, November 16, 2022

1955 Dodge La Femme Accessories

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These are what make the La Femmes utterly distinct in the car hobby. I owned a '55 La Femme that was in rough, unrestored shape.  However, it came with the world's only known accessories that were still in un-used, still-in-factory-box condition. 

In the three decades since I sold the car and the accessories, the Internet arrived. 

I have found various La Femme images online, but the ones with rulers alongside them were mine from the 1980's, re-scanned to provide the best accuracy and detail...

Image credit: unknown, modified by Tony Lindsey

1955 La Femme accessories in Walter P. Chrysler Museum. I strongly believe that all items came from my own collection... since the accessories are un-used, and there is no raincoat. I will talk more about this later.

Image credit: Tony Lindsey
Oddly, I DO have this close-up image of the 1955 rain coat and its clasp.

Image credit: unknown

 The rain coat is often referred to as a "rain cape" in Dodge promotional literature. It is a fully-sleeved rain coat, with pockets and four gold-colored snap closers. It's proportioned to fit a medium-height, slightly plump woman.

The (Non-Existent) Rain Boots

There appears to be no proof that there were rain boots supplied with the 1955 La Femme. Perhaps it was too hard to supply all customers with a size that would fit them. The 1955 La Femme sales brochure is the only source that mentions them.

Purse And Seatback

Image credit: Tony Lindsey
This seatback panel fits onto the backside of the front passenger seat, so that the driver can reach over, lift the lid, and slide the purse out of the keystone-shaped opening. The interior of the storage-box is lined with pink vinyl, silk-screened with the same pink-rose pattern as the interior cloth.



Image credit: unknown

1955 Dodge La Femme Purse

Hands down, THE most important accessory, desired and admired everywhere...

The purse is keystone-shaped, lined with medium wine-colored watered-silk, forming inside pockets. Each pocket is specially shaped to contain the many accessories.

"IT CAME WITH A PURSE?!!!!" is what people say when they first learn of 1955 La Femmes.  The original, factory-supplied purses are rare, rare, rare.  I saw a purse for sale online in 2021, and folks were griping that the $10,000 asking-price was too high.

Image credit: Tony Lindsey

No, it really isn't.

Folks who don't have the purse try to make up for the lack by buying antique 1950's lady's luggage and having them re-upholstered with reproduction La Femme upholstery from SMS Auto Upholstery.  That way, the luggage goes with the car when it is on display.  Better than nothing! 

The La Femme at the Imperial Palace Auto Collection in Las Vegas, Nevada is one of those cars, with a rosebud-upholstered suitcase, stored on the back seat.


The gray-and-gold Evans box held all of the accessories.

Notice that the round golden medallion on the purse is meant to be engraved with the owner's name, and face outward toward the back seat.

Image credit: Tony Lindsey
The remainder of the accessories (rain hat, rain coat and umbrella) were meant to fit into the seatback compartment behind the driver's seat. I refer to the umbrella-sleeve as the "Giant Pink Condom", since that's what it resembles.
Image credit: Tony Lindsey


Image credit: Tony Lindsey
1955 La Femme umbrella, fully opened The cardboard box is the one that  held the accessories, presented to the original owner.

All 1955 Dodge La Femmes came with a pale pink umbrella. The upholstery's rosebud pattern is duplicated on the umbrella's plastic material, only the background is pink, and the rosebuds are transparent plastic with dark pink centers. The umbrella measures nearly 3 feet across when opened, and folds down to a very compact 12 inches in length. There is a 9-inch zippered plastic sleeve supplied with the umbrella to keep it neatly folded while stored.

Image credit: Tony Lindsey
"Evans Elegance" insignia on top of the 1955 La Femme accessory box.

The 1955 La Femme came with a gold-colored cardboard box, with a dove-gray lid bearing the "Evans" crest. This high-quality box contained the pink calfskin purse, along with everything else on this page. 

Image credit: Tony Lindsey

Umbrella Sleeve, supplied to hold the folding umbrella.

Image credit: Tony Lindsey
Umbrella, Closed - The umbrella folds smaller than this, in order to fit into the sleeve.

Image credit: Tony Lindsey
The "Sou'Wester"-style Rain Hat.

You also got a plastic rain hat with your brand new La Femme. This hat is conical, with a wide, curving brim. It's described as a "Sou'Wester" design, which means it could probably be worn with aplomb while trolling for mackerel off the Atlantic coast. It measures 15" from front to back, and was designed to fit any feminine head. 

Image credit: Tony Lindsey
Rain Hat - close-up detail, showing the pink rosebud pattern.

Image credit: Tony Lindsey

Mirror (Backside) - Made of the same wine-colored fabric as the change-purse and the inside-lining of the purse itself.

Image credit: Tony Lindsey
Mirror (Front) - Clearly needs re-silvering.

I have seen two of the 1955 La Femme vanity mirrors. Mine is mirrored on one side, with the wine-colored cloth on the other side. The other one is double-sided mirrored glass with beveled edges, with its own little cloth sleeve.

Image credit: Tony Lindsey

Lipstick Holder, Side View. This item has never held lipstick, because the original owner was supposed to supply her own favorite shade ("Jungle Red", perhaps?) and never did. Notice that even the little "tassel' is made from pink calfskin.

Image credit: Tony Lindsey
Lipstick Holder, Top View. 

Image credit: Tony Lindsey
Lipstick Holder, Bottom View. 

The makeup compact, cigarette holder, lighter, and lipstick holder are made of gold-colored metal and covered with pink calfskin.

Image credit: Tony Lindsey
Cigarette Lighter. This lighter still has the original flint and will throw sparks, though it has never held any lighter fluid.

All purse accessories are extremely well-built, and this is particularly true of the cigarette lighter. It's heavy for its diminutive size, and bears the legend "EVANS FUEL" on its bottom filler cap. It's an Art Deco masterpiece of gold-colored components, wrapped with pink calfskin.

Image credit: Tony Lindsey
Cigarette Lighter, bottom view. The port on the right is for refilling lighter fluid, and the one on the left is for replacing the flint.

Image credit: Tony Lindsey
Makeup Compact, open. This makeup compact still has the original facial powder, and has the "Evans" logo on the ribbon.

The compact is 2-1/2" round, with pink calfskin on the top surface. The rest of the exterior is gold-colored metal, and the entire bottom surface is covered with concentric circles. Inside, there is a flat, soft felt powder puff. Evans provided a pale pink cake of face powder with the compact. There is a round mirror on the underside of the top lid.

Image credit: Tony Lindsey
Makeup Compact, top view. Beautiful pink calfskin.

Image credit: Tony Lindsey
Makeup Compact, bottom view. This shows the ribbed-gold pattern that is also on the comb and cigarette-case.

Image credit: Tony Lindsey
Comb, front view. Note the flat area in the center that I assume was for the owner's monogrammed initials. The comb is plastic with a tortoise-shell pattern, along with the gold-tone spine.

Image credit: Tony Lindsey
Comb, rear view. 

Image credit: Tony Lindsey
Cigarette Case, top view. In 1950's America, cigarette smoking was the epitome of cool and glamour. Hollywood icons such as James Dean and Humphrey Bogart were never without one. Screen beauties such as Audrey Hepburn and Marlene Dietrich made smoking look sensual and sophisticated.

Then, in the early Sixties, lung cancer was officially linked with smoking.

Image credit: Tony Lindsey
Cigarette Case, bottom view.

The cigarette holder holds 12 older, non-filter-tipped cigarettes. It's only three inches wide by two inches, and snuggles in its own pocket in the purse, next to the lighter.

Image credit: Tony Lindsey
Cigarette Case, open. It is ideally-sized for unfiltered Camel cigarettes.

Image credit: Tony Lindsey
Change Purse, Side View. The change-purse is attached to the purse with a gold-tone chain (to avoid pilfering perhaps?)

If all of those accessories weren't enough to thrill any sane woman, a thin gold chain was attached to the inside of the purse. This led to a change purse, made of the wine-colored watered silk, containing a card bearing the words; "Original Model by Evans".

Image credit: Tony Lindsey
Change-Purse, open. 

The 1955 and 1956 Dodge La Femme: "By Appointment to Her Majesty — The American Woman"

Image credit There really was an American car that left the factory with a purse as standard equipment — the 1955 Dodge La Femme. Many peopl...